1. Central Location: Situated in the heart of Beijing, it's easily accessible by public transport.
2. Shopping Variety: Offers a wide range of products from local and international brands.
3. Cultural Experience: Reflects the fusion of traditional Chinese culture with modern shopping trends.
4. Dining Options: Features diverse food courts and restaurants for a culinary adventure.
5. Entertainment Facilities: Includes cinemas, gaming zones, and other entertainment options.
6. Family-Friendly: Provides a safe and enjoyable environment for families with children.
7. Architectural Marvel: The building itself is a modern architectural landmark worth visiting.
8. Special Events: Hosts various cultural events, exhibitions, and sales throughout the year.
9. Quality Services: Known for its high-quality customer service and shopping experience.
10. Economical Choices: Offers a mix of high-end and budget-friendly shopping options.