Greetings
Address a person using his or her family name only, such as Mr. Chen or Ms. Hsu. The Chinese family name comes first and is usually one syllable. A one or a two-syllable given name follows a family name. For example, in the case of Teng Peinian, Teng is the family name and Peinian is the given name.
For business purposes, it is acceptable to call a Chinese person by the surname, together with a title, such as ìDirector Wangî or ìChairman Li.î Avoid using someoneís given name unless you have known him or her for a long period of time.
Do not try to become too friendly too soon, and do not insist that your Chinese counterparts address you by your given name. While the Western tradition of informality is not wrong, it should be avoided.
The Chinese way of greeting is a nod or slight bow. However, when interacting with Westerners, Chinese usually shake hands. Remember that a soft handshake and lack of eye contact do not necessarily indicate shyness. It implies that the person is not accustomed to the firm handshakes commonly used in the West.